Brand as Consensus, Conflict, and Interface

This video introduces three different but related ways we can define and understand "brands."

1. Brands are consensus systems: sets of meanings that are in a permanent process of unceasing evolution.
2. Brands are a site of conflict between the centralized meanings of a company and the distributed meanings of the public.
3. Brands are an interface through which any product is experienced.

See slides and link to this Figma file at https://subpixel.space/3-cuts-on-brands